Decisions you can replay.

ShelfGuard

1. The situation

   A grocery item keeps selling. The next delivery is still days away.

2. The decision

   You decide how many cases to order.

3. What students gain

   Students see the cost of extra stock against an empty shelf and lost sales.

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Thread & Trend

1. The situation

   Summer fashion is still on the floor, and the season is closing.

2. The decision

   You set the markdown on each product.

3. What students gain

   Students see sell-through rise, margin fall, and which items can take a deeper cut.

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ShelfSpace: Cereal

1. The situation

   One gondola, eight cereals, and only so many facings.

2. The decision

   You place each product and choose a promotion.

3. What students gain

   Students see how shelf position changes what gets noticed and bought.

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Retail Strategy

1. The situation

   The trading area holds more than one kind of shopper.

2. The decision

   You choose who you serve, then the product, price, and message.

3. What students gain

   Students see whether those choices still hold together through the year.

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Fresh Basket

1. The situation

   National brands want checkout ads. Store brands and shoppers pay the cost.

2. The decision

   You set inventory, measurement, and the commercial terms.

3. What students gain

   Students see vanity ROAS part ways from true incrementality and grocery margin.

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A/B Testing

1. The situation

   Two versions of the same change, shown to different groups.

2. The decision

   You read the result and choose what to keep.

3. What students gain

   Students learn to separate a true difference from noise.

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